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About AssetConnect AI

Your equipment expertise. Available whenever it matters.

We help equipment manufacturers put their knowledge to work: for their customers, their service teams, and their business.

Our motivation

The relationship doesn't end at delivery.

Equipment stays in service for years. Throughout its life, customers need help operating it, solving problems, finding compatible parts, and deciding what to buy next.

Manufacturers have the expertise. But it lives across manuals, service records, product catalogs, and the experience of their people. Getting the right knowledge to the right person still takes too much effort.

Customers wait. Engineers search. Support teams answer familiar questions again.

We're building AssetConnect AI to make that expertise easier to access, and easier to act on.

Why now

From finding answers to getting things done.

AI makes it possible to bring equipment knowledge into a conversation, and connect that conversation to the next useful action.

01 / Understand

Show the problem.

A photo or video gives customers a way to explain what words alone cannot.

02 / Guide

Bring knowledge into context.

Help engineers find guidance grounded in the equipment and documentation that apply.

03 / Act

Take the next step.

Connect guidance to a service workflow, a compatible part, or a purchase, with the right approvals.

Our philosophy

Useful AI. Clear boundaries. Human judgment.

The principles that guide what we build and how it works.

  1. 01

    Start with the evidence.

    Ground guidance in the equipment, configuration, and documentation that apply. Give people sources they can check.

  2. 02

    Know when to involve a person.

    When information is missing or judgment is needed, bring in the right person with the context already assembled.

  3. 03

    Keep manufacturers in control.

    Your brand, customer relationships, catalog, and commercial policies remain yours. AI works within your rules.

  4. 04

    Design for the consequences.

    Uptime, safety, and quality shape how we approach uncertainty, permissions, escalation, and records.

  5. 05

    Measure what gets resolved.

    Success is a customer taking the right next step, an engineer completing a task, or a team fulfilling an order.

Our founder

Built from experience with equipment and software.

Madhu Augustine

Founder, AssetConnect AI ยท LinkedIn →

Madhu's career spans scientific software, product management, and the practical challenges of supporting equipment in the field.

His background includes eleven years at Thermo Fisher Scientific and, most recently, AI and platform product at Element Biosciences. He also co-founded SnapSupport, a platform for remote equipment and field support, and led e-commerce implementations at Bio-Techne, NuGEN (now part of Tecan), and Thermo Fisher Scientific.

AssetConnect AI brings those experiences together around a practical goal: making a manufacturer's expertise available wherever its equipment is used.

Build with us

Help shape what comes next.

We're working with equipment manufacturers who want to make support more accessible, service teams more effective, and purchasing easier.

Talk to our team

Or email madhu@assetconnect.ai.